{"id":49379,"date":"2024-06-20T15:58:35","date_gmt":"2024-06-20T13:58:35","guid":{"rendered":"https:\/\/renewd.com\/akademie\/evropsky-zavazek-udrzitelne-spotreby"},"modified":"2024-06-20T15:58:35","modified_gmt":"2024-06-20T13:58:35","slug":"evropsky-zavazek-udrzitelne-spotreby","status":"publish","type":"page","link":"https:\/\/www.renewd.com\/cs\/akademie\/evropsky-zavazek-udrzitelne-spotreby","title":{"rendered":"Evropsk\u00fd z\u00e1vazek akademie pro udr\u017eitelnou spot\u0159ebu"},"content":{"rendered":"[vc_row type=“full_width_content“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“padding-5-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color=“#f9f9f9″ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/5″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ gradient_type=“default“ offset=“vc_col-lg-1\/5 vc_col-md-1\/5 vc_col-xs-1\/5″][vc_widget_sidebar enable_sticky=“true“ sidebar_id=“page-sidebar“][\/vc_column][vc_column column_padding=“padding-5-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“4\/5″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ gradient_type=“default“ offset=“vc_col-xs-4\/5″][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_custom_heading text=“Evropsk\u00fd z\u00e1vazek k udr\u017eiteln\u00e9 spot\u0159eb\u011b“ font_container=“tag:h2|font_size:5vh|text_align:left“ use_theme_fonts=“yes“ css=“.vc_custom_1702393239330{margin-bottom: 16px !important;}“][divider line_type=“No Line“][vc_column_text]Jsme hrd\u00ed na to, \u017ee jsme sou\u010d\u00e1st\u00ed Evropsk\u00e9ho z\u00e1vazku udr\u017eiteln\u00e9 spot\u0159eby.<\/a> N\u00ed\u017ee naleznete informace o tom, jak to pou\u017e\u00edvat v komunikaci.<\/p>\n

V publikac\u00edch m\u016f\u017eete zm\u00ednit, \u017ee Renewd\u00ae je sou\u010d\u00e1st\u00ed Evropsk\u00e9ho z\u00e1vazku udr\u017eiteln\u00e9 spot\u0159eby. N\u00e1zev tohoto z\u00e1vazku mus\u00ed b\u00fdt uveden v pln\u00e9m zn\u011bn\u00ed, proto\u017ee je sou\u010d\u00e1st\u00ed evropsk\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f a pom\u00e1h\u00e1 p\u0159edch\u00e1zet nedorozum\u011bn\u00edm. P\u0159i zm\u00ednce o z\u00e1vazku nezapome\u0148te zd\u016fraznit, \u017ee se jedn\u00e1 o iniciativu Evropsk\u00e9 komise, a poskytnout \u010dten\u00e1\u0159\u016fm informace o evropsk\u00e9m z\u00e1vazku udr\u017eiteln\u00e9 spot\u0159eby.<\/p>\n

Logo<\/strong><\/h5>\n

Evropsk\u00e1 komise<\/a> vy\u017eaduje povolen\u00ed k pou\u017eit\u00ed jejich loga na vizu\u00e1ln\u00edch materi\u00e1lech. Logo Evropsk\u00e9 komise<\/a> pou\u017eit\u00e9 na na\u0161ich vizu\u00e1lech bylo zcela schv\u00e1leno, tak\u017ee partne\u0159i mohou t\u00edmto zp\u016fsobem bezpe\u010dn\u011b pou\u017e\u00edvat vizu\u00e1ly poskytovan\u00e9 spole\u010dnost\u00ed Renewd\u00ae. Doporu\u010dujeme logo Evropsk\u00e9 komise<\/a> uvnit\u0159 neupravovat.[\/vc_column_text][divider line_type=“No Line“][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][divider line_type=“No Line“][image_with_animation image_url=“39946″ image_size=“large“ animation_type=“entrance“ animation=“None“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=“center“ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][divider line_type=“No Line“][vc_column_text]\n

Kampan\u011b<\/strong><\/h5>\n

N\u00ed\u017ee naleznete p\u0159\u00edklad kampan\u011b, jej\u00ed\u017e sou\u010d\u00e1st\u00ed je Evropsk\u00fd z\u00e1vazek k udr\u017eiteln\u00e9 spot\u0159eb\u011b, kde jsou vytvo\u0159eny texty a vizu\u00e1ln\u00ed prvky, kter\u00e9 poskytuj\u00ed poselstv\u00ed udr\u017eitelnosti a zd\u016fraz\u0148uj\u00ed na\u0161e partnerstv\u00ed. Jak vid\u00edte, pou\u017e\u00edv\u00e1me logo Powered by Renewd\u00ae, abychom nazna\u010dili, \u017ee se jedn\u00e1 o kampa\u0148 Evropsk\u00e9 komise podporovanou Renewd\u00ae[\/vc_column_text][divider line_type=“No Line“][image_with_animation image_url=“39959″ image_size=“full“ animation_type=“entrance“ animation=“None“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=“center“ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][divider line_type=“No Line“][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“padding-2-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ gradient_type=“default“][nectar_cta btn_style=“basic“ heading_tag=“span“ button_color=“accent-color“ button_color_hover=“#25b570″ text_color=“#ffffff“ button_border_thickness=“0px“ link_type=“new_tab“ alignment=“center“ alignment_tablet=“default“ alignment_phone=“default“ constrain_group_1=“yes“ constrain_group_3=“yes“ constrain_group_4=“yes“ display=“inline“ display_tablet=“inherit“ display_phone=“inherit“ icon_family=“none“ margin_top=“16px“ margin_bottom=“16px“ link_text=“Pod\u00edvejte se na tuto kampa\u0148“ padding_top=“16px“ padding_bottom=“16px“ padding_left=“32px“ padding_right=“32px“ margin_right=“16px“ url=“https:\/\/www.dropbox.com\/sh\/t5k5ecm67bth47b\/AABPKJSjpG9G5CksNXUbzBcDa?dl=0″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][divider line_type=“No Line“][vc_custom_heading text=“Copywriting“ font_container=“tag:h4|text_align:left“ use_theme_fonts=“yes“ css=“.vc_custom_1703664813459{margin-bottom: 16px !important;}“][vc_column_text]\n

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Stejn\u011b jako v p\u0159\u00edpad\u011b na\u0161ich sn\u00edmk\u016f jsme i v na\u0161em copywritingu zahrnuli logo Evropsk\u00e9 komise, kdy\u017e publiku vysv\u011btlujeme, co znamen\u00e1 n\u00e1\u0161 z\u00e1vazek k evropsk\u00e9mu z\u00e1vazku k udr\u017eiteln\u00e9 spot\u0159eb\u011b a jak\u00fd dopad m\u00e1 jejich n\u00e1kup.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][divider line_type=“No Line“][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=“yes“ column_margin=“10px“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“padding-5-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“small_depth“ column_border_radius=“10px“ column_link_target=“_self“ overflow=“visible“ boxed=“true“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ gradient_type=“default“]
<\/i> <\/div>
LinkedIn <\/div>
<\/div><\/div>[vc_column_text]Dne\u0161ek p\u0159edstavuje dal\u0161\u00ed krok v na\u0161em z\u00e1vazku k udr\u017eitelnosti! \ud83c\udf31 Jsme hrd\u00ed na to, \u017ee m\u016f\u017eeme znovu potvrdit na\u0161i oddanost evropsk\u00e9mu z\u00e1vazku k udr\u017eiteln\u00e9 spot\u0159eb\u011b. Jako zast\u00e1nci ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed v\u011b\u0159\u00edme v podporu udr\u017eiteln\u00e9 spot\u0159eby a v\u00fdrobn\u00edch postup\u016f. V\u00edce informac\u00ed o na\u0161\u00ed cest\u011b a z\u00e1vazku najdete na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n[LINK]\n

#SustainableBusiness #GreenInitiative #CircularEconomy<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=“padding-5-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“small_depth“ column_border_radius=“10px“ column_link_target=“_self“ overflow=“visible“ boxed=“true“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ gradient_type=“default“]

<\/i> <\/div>
Sd\u00edlet na Instagramu <\/div>
<\/div><\/div>[vc_column_text]Dnes posilujeme n\u00e1\u0161 z\u00e1vazek k udr\u017eitelnosti! \ud83c\udf31 S radost\u00ed se s v\u00e1mi pod\u011bl\u00edme o to, \u017ee jsme sou\u010d\u00e1st\u00ed Evropsk\u00e9ho z\u00e1vazku k udr\u017eiteln\u00e9 spot\u0159eb\u011b, kter\u00fd prosazuje postupy \u0161etrn\u00e9 k \u017eivotn\u00edmu prost\u0159ed\u00ed. P\u0159eje\u010fte prstem nahoru a prozkoumejte na\u0161i cestu a pono\u0159te se do udr\u017eiteln\u00e9 spot\u0159eby.<\/p>\n[LINK]\n

#GreenPledge #SustainableLiving #EUInitiative<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=“padding-5-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“small_depth“ column_border_radius=“10px“ column_link_target=“_self“ overflow=“visible“ boxed=“true“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ gradient_type=“default“]

<\/i> <\/div>
Na Facebooku <\/div>
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Ahoj v\u0161ichni! \ud83c\udf3f Dnes posilujeme n\u00e1\u0161 z\u00e1vazek k udr\u017eitelnosti prost\u0159ednictv\u00edm Evropsk\u00e9ho z\u00e1vazku k udr\u017eiteln\u00e9 spot\u0159eb\u011b. P\u0159ipojte se k n\u00e1m na t\u00e9to cest\u011b k odpov\u011bdn\u00fdm obchodn\u00edm praktik\u00e1m a udr\u017eiteln\u00e9 spot\u0159eb\u011b. Pono\u0159te se do podrobnost\u00ed na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n

[LINK]<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=“No Line“][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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